Here's How It Works
01 - Understand
01 - Understand
01 - Understand
Understand the Customer Experience.
Get an outside perspective on what's unclear, not working or resonating for customers, to uncover new insights.
02 - Design
01 - Understand
01 - Understand
Design for Clarity.
Using these insights, we align the whole experience so it’s easier for customers to choose and return in person and online.
03 - Refine
01 - Understand
03 - Refine
Refine and Test.
Once changes are in place, we test, iterate, and refine to ensure the experience works as intended in person and online.
Chelsea Jones, Business Designer
Over the last 16 years, I’ve built two international footwear brands across e-commerce and retail and supported 25+ clients with corporate communications programs.
Today, I work with entrepreneurs to design businesses that better serve their customers and achieve their goals.