Chelsea Jones, Business Designer
I’ve always been drawn to both business and design. Entrepreneurship runs in my family, and from writing out business ideas and reading biographies in my teens to studying business in college, I’ve been interested in how small businesses grow and succeed.
Over the years, I’ve launched three businesses and gained hands-on experience across strategy, operations, and execution. I started in corporate communications consulting, then moved into building footwear brands in the U.S. and Canada. I’ve worn many hats—designer, developer, communications lead, and retail operator—getting a real, ground-level view of how businesses run day-to-day.
Along the way, I earned a Master’s in Product Design and Development Management from Northwestern, which added structure and design thinking to how I approach building and improving businesses.
Today, I help businesses clarify how their work is understood from the outside. I align their offerings and communications with client perception so their value is clear, credible, and valued.
When I’m not working, you’ll usually find me with a good coffee, out on a forest trail, reading, or planning my next adventure.
I’d be happy to connect, feel free to reach out!
Capabilities & Expertise
Messaging & Communications
Developed and executed B2B and B2C communications programs across marketing, investor relations, and PR. Combined strategy, storytelling, and data-driven insights to help companies connect with audiences and drive growth.
Websites & Digital Experience
Designed and managed websites that work seamlessly and connect with the right audience. Planned site layouts, mapped customer journeys, wrote copy, and built solutions on Shopify and WordPress. Directed lifestyle and product photography, creating versatile assets for digital, print, and social platforms to showcase products and drive engagement.
Spaces & Environments
Designed retail and residential environments, including home offices and interiors, tradeshow booths, and event spaces that brought stories to life and connected with audiences. Led the creation and management of a retail store in Chicago, blending product and customer experience into a cohesive, inviting space.
Products & Services
Led the end-to-end design and development of women’s footwear, focusing on innovation, functionality, and exceptional customer experience. Designed and managed products from concept to production in Brazil and Colombia, honing the ability to deliver high-quality solutions that resonate with customers and bring ideas to life with clarity, purpose, and style.