My Journey in Design
I've always been drawn to design, whether it’s developing ideas, products, stories, or systems. I began my career in marketing and corporate communications, helping companies craft content, build brand awareness, and connect with investors. While I enjoyed the work and loved collaborating with clients, I kept coming back to design.
That creative pull (paired with a desire to make high heels feel more like running shoes) led me to launch a women’s footwear brand in 2013. For over a decade, I designed the products, developed them in Brazil and Colombia, and grew the business across the U.S. and Canada. I wore many hats: designer, product developer, brand strategist, eCommerce lead, even retail operator running our Chicago store.
Along the way, I earned a Master’s in Product Design and Development Management from Northwestern, bringing more structure and design thinking to everything I create.
Having designed footwear, tech accessories, packaging, websites, marketing collateral, retail and tradeshow spaces, and interiors, I enjoy elevating products, spaces, and websites, to bring balance, beauty, and better systems to the businesses I work with.
When I’m not working, you can find me sipping great coffee, exploring a forest trail, flipping through a good book, or planning my next adventure.
Always happy to connect, feel free to reach out!
Areas of Expertise
Product Design
Led the end-to-end design and development of products focused on innovation, functionality, and exceptional user experience. Over a decade of designing women’s footwear and managing production across Brazil and Colombia honed the ability to deliver quality products that resonated with customers and met market demands.
Marketing & PR
Developed and executed strategic brand and marketing initiatives across eCommerce, wholesale, and retail channels. Created catalogs, line sheets, presentations, and marketing materials that combined compelling storytelling with data-driven insights—helping brands connect meaningfully with their audiences and drive sustained growth.
Website & Content
Created websites and content that ran seamlessly and connected effectively with customers. Planned site layouts, wrote compelling copy, and developed solutions on Shopify and WordPress. Directed lifestyle and product photography, and edited versatile image assets for digital, print, and social platforms to showcase products and strengthen audience engagement.
Spatial Design
Designed retail and residential environments including home interiors and staging, tradeshow booths, and event spaces that brought stories to life to connect with the audience. Led the creation and management of a retail shoe store in Chicago, blending product, brand, and customer experience into a cohesive and inviting space.