
I’ve always been drawn to both business and design. Entrepreneurship runs in my family, and from writing out business ideas, reading biographies in my teens, to studying business in college, I love seeing small businesses succeed. Over the years, I’ve launched three businesses, gaining hands-on experience in strategy, operations, and execution.
Starting with a corporate communications consultancy and moving into footwear brands in the U.S. and Canada, it’s been a dream to be a founder and bring ideas to life. I've gotten to wear many hats—designer, developer, communications lead, and even retail operator in Chicago. Along the way, I also earned a Master’s in Product Design and Development Management from Northwestern, adding structure and design thinking to everything I create.
Today, I help founders and solopreneurs align their systems, communications, and workspaces so their business flows smoothly, connects with customers, and feels joyful and inspired.
When I’m not working, you’ll find me sipping great coffee, exploring forest trails, flipping through a good book, or planning my next adventure.
I'd be happy to connect, feel free to reach out!

Developed and executed B2B and B2C communications programs across marketing, investor relations, and PR. Combined strategy, storytelling, and data-driven insights to help companies connect with audiences and drive growth.

Designed and managed websites that work seamlessly and connect with the right audience. Planned site layouts, mapped customer journeys, wrote copy, and built solutions on Shopify and WordPress. Directed lifestyle and product photography, creating versatile assets for digital, print, and social platforms to showcase products and drive engagement.

Designed retail and residential environments, including home offices and interiors, tradeshow booths, and event spaces that brought stories to life and connected with audiences. Led the creation and management of a retail store in Chicago, blending product and customer experience into a cohesive, inviting space.

Led the end-to-end design and development of women’s footwear, focusing on innovation, functionality, and exceptional customer experience. Designed and managed products from concept to production in Brazil and Colombia, honing the ability to deliver high-quality solutions that resonate with customers and bring ideas to life with clarity, purpose, and style.