Signed in as:
filler@godaddy.com
Chelsea Jones, Design Strategist
Design has always been at the center of what I do. From products and spaces to websites and systems, I’m drawn to creating things that are thoughtful, useful, and made for people. I started my career in marketing and corporate communications, helping companies clarify their message, build brand awareness, and connect with investors - all through a design lens.
That creative pull (paired with a desire to make high heels feel more like running shoes) led me to launch a women’s footwear brand in 2013. For over a decade, I designed products, developed them in Brazil and Colombia, and grew the business across the U.S. and Canada. I wore many hats: designer, product developer, brand strategist, eCommerce lead, and even retail operator running our Chicago store. Along the way, I earned a Master’s in Product Design and Development Management from Northwestern, bringing more structure and design thinking to everything I create.
Today, I help entrepreneurs refine their offerings and systems. I bring clarity, strategy, and design thinking to businesses so they run more smoothly, shine for customers, and free up time for what matters most.
When I’m not working, you can find me sipping great coffee, exploring a forest trail, flipping through a good book, or planning my next adventure. Always happy to connect, feel free to reach out!
Capabilities & Expertise
Product Design
Led the end-to-end design and development of products focused on innovation, functionality, and exceptional user experience. Over a decade of designing women’s footwear and managing production across Brazil and Colombia honed the ability to deliver quality products that resonated with customers and met market demands.
Spatial Design
Designed retail and residential environments, including home interiors, staging, tradeshow booths, and event spaces that brought stories to life and connected with audiences. Led the creation and management of a retail shoe store in Chicago, blending product, brand, and customer experience into a cohesive, inviting space.
Website Management
Built and managed websites that ran seamlessly and connected with customers. Planned site layouts, wrote copy, and developed solutions on Shopify and WordPress. Directed lifestyle and product photography and edited versatile assets for digital, print, and social platforms to showcase products and boost engagement.
Communications
Developed and executed B2B and B2C communications programs across marketing, investor relations, and PR. Combined strategy, storytelling, and data-driven insights to help companies connect with audiences and drive growth.