Chelsea Jones, Business Designer
My interest in business and design started early, growing up in a family of entrepreneurs. From reading business biographies to writing out my own business ideas, I’ve always been drawn to how businesses are built.
Over time, I moved from studying businesses to building them. I’ve launched three ventures to date, beginning with a corporate communications practice supporting clients with investor relations, PR, and marketing initiatives, followed by two footwear brands in Canada and the United States. Working across design, development, communications, and retail gave me a practical understanding of how product businesses operate and the challenges involved in aligning all the moving parts.
This led me to pursue a Master’s in Product Design & Development Management at Northwestern University, where I deepened my understanding of design thinking, product development, and business systems.
Today, I work with business owners to uncover opportunities that will improve the customer experience in person and online.
Outside of work, you’ll usually find me with a good coffee, on a forest trail, reading, or planning my next adventure.
Areas of Expertise
Communications
Developed and led communications programs across B2B and B2C contexts, including marketing, investor relations, and PR, producing investor decks, one-pagers, press releases, and marketing materials.
Websites
Managed design and content for 10+ client websites across Shopify and WordPress, including copywriting and photography. Shaped user flow, customer journeys, messaging, and visual direction to reduce friction and improve clarity.
Product Development
Designed over 70 styles of women’s footwear, along with leather and tech accessories, from concept through production, focusing on comfort, functionality, and customer experience.
Spatial Design
Designed physical brand environments across retail, interiors, events, and trade shows. Focused on aligning space, product, and storytelling to create cohesive experiences, including the development of a retail store in Chicago.