Signed in as:
filler@godaddy.com
Signed in as:
filler@godaddy.com
I help businesses turn ideas into real products and experiences people love, so they can launch with confidence. Using design thinking, user research, and strategic planning, I refine the concept, develop the right solution, and create a clear path to bring it to market.



Looking at the project or business as a whole, identifying the pain points and areas that need improving or clarifying to add the most value.

Considering the goals of the business and its current state of affairs - we create a roadmap and solutions that work to get you there.

We start to put the roadmap in place, testing + iterating along the way, creating systems that work seamlessly and help the business grow.

Understanding your customers is the first step to building products that work. I use ethnographic interviews, surveys, and hands-on research to uncover real needs, behaviors, and pain points.
With design thinking, I identify assumptions, test ideas, and identify the opportunities that will have the biggest impact. I also audit and prioritize existing concepts to make sure your efforts focus on what truly matters.
The result? You’ll know which ideas to pursue, which features matter most, and that your products solve real customer problems.

Once ideas are clear, I help turn them into tangible, market-ready products. This includes refining concepts into actionable designs and prototypes that work in the real world.
I also manage the manufacturing process, including sourcing, production planning, and quality oversight, ensuring your product is functional, scalable, and aligned with your business goals.
The outcome? Focused, buildable products, ready for launch, saving you time, reducing risk, and avoiding costly mistakes.

A great product is only effective if it reaches the right audience. I help businesses define pricing, packaging, and distribution strategies, including retail, wholesale, and eCommerce channels.
I work with teams and stakeholders to create a clear, actionable launch plan, preparing the marketing, sales, and operational assets needed for a smooth rollout.
The end result? A product that reaches the right customers, gains traction, and sets the stage for sustainable growth.
Running a business can be a lot. A short discovery call lets you share your goals and what you need, and I’ll outline the best approach and next steps.
No commitment - just a sense of what’s possible for your business.